July 16 – July 29
What if the tops of all your boxes had no lids?
We build business boxes to keep things in, both literally and figuratively. Boxes consciously designed to keep people, systems and processes completely contained, efficiently repetitive and carefully controlled to produce predetermined and anticipated outcomes. No new processes unless fully researched, tested, measured and approved. No new people hired unless fully interviewed, vetted and liked by everyone. Six sides that too often insulate, isolate and ultimately stagnate.
From the Internet to Social Networks to Crowd Sourcing and onward, our new work is different. Connected and creative, this different work requires us to reach outside the box so we can experience different things and develop different thoughts. To think up, found and grow different businesses and accomplish this work with creativity and innovation, we must structure our business boxes in different and lasting ways. We must open our windows and let in fresh air. Open our doors and keep walls from becoming cages. Open our locks and keep controls from getting out of control. Open our minds and keep cultures from becoming cults. Open our boxes and keep becoming.